Art Basel 2026 · Miami Beach

GILDED

Follow the green light.

December 3, 2026 M2 Miami

Instagram @thevicariousfashionshow
Discover Vicarious
Inside the world · Vicarious Fashion Show

01 / OUR STORY

We don’t just stage fashion shows.
We create worlds.

This December marks The Vicarious Fashion Show’s sixth production in just two and a half years.

Every show has its own theme, its own energy and an entirely new world to step into. But one thing never changes: the community that keeps coming back to experience what we create next.

We work with exceptional models, influential creators, designers, artists and brands to bring each vision to life. Our most recent show generated more than 20 million impressions across social media, carrying the energy of one unforgettable night far beyond the room.

For our sixth chapter, we’re stepping into the world of The Great Gatsby: gilded details, unapologetic glamour and beautiful excess that feel made for Art Basel. We hope you’ll join us and become part of the world we create next.

Six shows2.5 years20M+ impressionsOne returning community

02 / THE VENUE

A landmark
built for spectacle.

The Vicarious Fashion Show takes over M2 Miami, a historic, 35,000-square-foot venue in the heart of Miami Beach’s Art Deco district.

From its cinema-palace beginnings to its years as Prince’s legendary Glam Slam, M2 has always been a stage for spectacle. Today, its world-class production gives us the scale to turn a fashion show into an immersive world.

35,000Square feet
Owned by PrinceThe Glam Slam era
1937Redesigned by Thomas W. Lamb

1235 Washington Avenue · Miami Beach

Visit M2 Miami
Gatsby-inspired vision of the M2 Miami exterior illuminated in gold with green spotlights
MIAMI BEACHM2THE STAGE FOR GILDED
1,000+live attendees in one night

Proven in the room.
Amplified far beyond it.

20M+impressions generated
Gilded Art Deco ballroom inspiration
“I like large parties. They’re so intimate.”
The Great Gatsby

03 / THE SCHEDULE

The
schedule.

A straightforward look at the GILDED experience, from Media Day and gifting through the final live performance.

01Media Day & Gifting Suite+

The story begins before show night. Models, creators and media gather for fittings, interviews and curated brand discovery, creating an early wave of content and product visibility.

02Getty Images Red Carpet+

Guests, talent and partners arrive through a flash-lit red carpet designed to capture the people, fashion and brands defining the night.

03Backstage+

The private engine of the show: fittings, beauty, model preparation and behind-the-scenes creator content before the first look reaches the runway.

04The Fashion Show+

A cinematic runway production where fashion, beauty and storytelling meet beneath the green light, and women become the art.

05Live Performances+

Music and live performance transform the runway between chapters, building energy and making the show feel larger than fashion alone.

03 / THE GILDED CASINO

Fortune favors
the unforgettable.

More than a cocktail hour, The Gilded Casino is an immersive world within the show, where play, glamour and brand discovery happen at the same table.

Guests enter an emerald-and-gold salon of roulette, blackjack, champagne and custom currency. There is no cash wagering, just social competition, luxury prizes and the kind of visual experience people instinctively want to capture.

Own the casino experience
Emerald and gold Gilded Casino conceptCONCEPT: THE GILDED CASINO
01

Custom Currency

Brand the chips, playing cards or prize tokens guests carry throughout the experience.

02

Signature Tables

Own a roulette or blackjack table with integrated product, hosts and content moments.

03

Luxury Prizes

Turn product and experiences into the rewards everyone in the room wants to win.

04

Casino Cocktail

Create the signature drink served across the salon and captured in every toast.

03 / PAST EVENTS

The proof is
in the room.

Real moments from Vicarious, from the controlled chaos backstage to the final look under the lights.

Model walking in a previous Vicarious Fashion Show
01 On the runway
Models preparing backstage at a previous Vicarious Fashion Show
02 Behind the curtain
Model in hair and makeup backstage
03 The final touch
Model posing at a previous Vicarious Fashion Show
04 Made to be seen

EXPLORE THE VICARIOUS ECOSYSTEM

Past brands
we’ve worked with.

See the brands that have already stepped inside the Vicarious world.

04 / PARTNERSHIP

Your brand,
inside the story.

We build partnerships around moments guests genuinely want to experience, not logos placed at the edge of the room.

01

Title Partner

Own the evening, from the first invitation to the final green-light reveal.

02

Experience Partner

Create a casino, beauty, beverage, automotive or hospitality moment guests can enter.

03

Runway Partner

Become part of the editorial story through designer segments, styling and content.

04

Gifting Partner

Put your product into the hands and content of guests, models and creators.

December 3, 2026 · M2 Miami

Meet us on the
other side of the bay.

Let’s create the moment everyone remembers from Art Basel.

Schedule a partnership call