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Brand the chips, playing cards or prize tokens guests carry throughout the experience.

Art Basel 2026 · Miami Beach
Follow the green light.
December 3, 2026 M2 Miami
Instagram @thevicariousfashionshow ↗01 / OUR STORY
This December marks The Vicarious Fashion Show’s sixth production in just two and a half years.
Every show has its own theme, its own energy and an entirely new world to step into. But one thing never changes: the community that keeps coming back to experience what we create next.
We work with exceptional models, influential creators, designers, artists and brands to bring each vision to life. Our most recent show generated more than 20 million impressions across social media, carrying the energy of one unforgettable night far beyond the room.
For our sixth chapter, we’re stepping into the world of The Great Gatsby: gilded details, unapologetic glamour and beautiful excess that feel made for Art Basel. We hope you’ll join us and become part of the world we create next.
02 / THE VENUE
The Vicarious Fashion Show takes over M2 Miami, a historic, 35,000-square-foot venue in the heart of Miami Beach’s Art Deco district.
From its cinema-palace beginnings to its years as Prince’s legendary Glam Slam, M2 has always been a stage for spectacle. Today, its world-class production gives us the scale to turn a fashion show into an immersive world.
1235 Washington Avenue · Miami Beach
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Proven in the room.
Amplified far beyond it.

“I like large parties. They’re so intimate.”The Great Gatsby
03 / THE SCHEDULE
A straightforward look at the GILDED experience, from Media Day and gifting through the final live performance.
The story begins before show night. Models, creators and media gather for fittings, interviews and curated brand discovery, creating an early wave of content and product visibility.
Guests, talent and partners arrive through a flash-lit red carpet designed to capture the people, fashion and brands defining the night.
The private engine of the show: fittings, beauty, model preparation and behind-the-scenes creator content before the first look reaches the runway.
A cinematic runway production where fashion, beauty and storytelling meet beneath the green light, and women become the art.
Music and live performance transform the runway between chapters, building energy and making the show feel larger than fashion alone.
03 / THE GILDED CASINO
More than a cocktail hour, The Gilded Casino is an immersive world within the show, where play, glamour and brand discovery happen at the same table.
Guests enter an emerald-and-gold salon of roulette, blackjack, champagne and custom currency. There is no cash wagering, just social competition, luxury prizes and the kind of visual experience people instinctively want to capture.
Own the casino experience ↗
CONCEPT: THE GILDED CASINOBrand the chips, playing cards or prize tokens guests carry throughout the experience.
Own a roulette or blackjack table with integrated product, hosts and content moments.
Turn product and experiences into the rewards everyone in the room wants to win.
Create the signature drink served across the salon and captured in every toast.
03 / PAST EVENTS
Real moments from Vicarious, from the controlled chaos backstage to the final look under the lights.




EXPLORE THE VICARIOUS ECOSYSTEM
See the brands that have already stepped inside the Vicarious world.
↗04 / PARTNERSHIP
We build partnerships around moments guests genuinely want to experience, not logos placed at the edge of the room.
Own the evening, from the first invitation to the final green-light reveal.
Create a casino, beauty, beverage, automotive or hospitality moment guests can enter.
Become part of the editorial story through designer segments, styling and content.
Put your product into the hands and content of guests, models and creators.

December 3, 2026 · M2 Miami
Let’s create the moment everyone remembers from Art Basel.
Schedule a partnership call ↗